| Recreation |
|
|
|
Excerpt: Following general consumer trends in outdoor recreation, participation in public hunting has fallen sharply. There will also probably be more room at the shooting range, as surveys show that club shooting has tailed off. The details are contained in a report commissioned by the National Shooting Sports Foundation, funded by the U.S. Fish and Wildlife Service.
The numbers track the apparent future trends of declining visits to state and national parks as well as less camping and fishing. The implications could affect business trends in related sectors, including sales of everything from hunting guns to shooting glasses and other shooting accessories. Source: http://hunting.suite101.com/article.cfm/us_hunting_and_shooting_trends -------------------------------------------------------------
Excerpt: There are about 17 million active target shooters in the United States. Active target shooters (net) are defined as having participated at least once in the past year. (American Sports Data SUPERSTUDY- a nationwide survey). Of this approximately 13.8 million are active rifle target shooters and 10.7 million actively participate in handgun target shooting. Rifle target shooter average age is 31.2 with an average household income of $60,000. Handgun target shooters average age is 36.6 with an average household income of $63,400. Source: http://www.nssf.org/IndustryResearch/FAQ-ans.cfm?Qno=03&AoI=generic ------------------------------------------------------------- Excerpt: From the beginning, Saragusa knew it would not be enough to merely provide a facility at which to shoot and take classes. The shift in gun laws had changed the demographics of gun ownership. With the influx of many first-time customers and potential equipment buyers, a rental program would be invaluable, especially since he sells firearms as well. The Rental Gun Payoff: Top Gun Handgun Training and Shooting Center has become a one-stop shopping trip for finding the right gun, training in its use, and ultimately qualifying for a license to carry it. ------------------------------------------------------------- Excerpt: Women are particularly trend-conscious, and their shooting habits reflect it. Jennifer and Todd Edmiston, owners of A & S Pistol Range in Youngwood, Penn., have identified the trends influencing the women's market and are doing their best to meet their female customers' needs. Source: http://findarticles.com/p/articles/mi_m3197/is_4_52/ai_n27214389/?tag=content;col1 ------------------------------------------------------------- Excerpt: How popular is archery? Millions of people enjoy archery each year. Surveys from the Archery Trade Association, and from the Sporting Goods Manufacturing Association suggest that a total of about 9 million people shoot archery in the U.S. annually. This includes recreational target archery and bowhunting. Most other countries boast of popular archery programs as well. Source: http://www.archerysearch.com/gettingstarted.asp#14 ------------------------------------------------------------- Excerpt: Diversifying your retail product lineup has both positive and negative--let's call them challenging--consequences for gun dealers. The positives include the opportunity for greater customer appeal with the resulting higher year-end profits. The challenges include the required specialized education needed to service and sell the new product line, plus the increased space needed for display. Source: http://findarticles.com/p/articles/mi_m3197/is_10_52/ai_n27423362/?tag=content;col1 ------------------------------------------------------------- Excerpt: Ask an archery dealer what one of his biggest problems is, and he will likely say 'seasonality." 'With 80 percent plus of our sales generating from bowhunting, it packs most of the annual sales into four months,' says Rich Walton of Hawk Associates. Texas offers the chance to hunt exotic animals, such as Nilgai antelope, on private land most of the year. Jack Fleming of Precision Archery books hunts for 300-400 people/year. This is a mainstay of his business. He estimates 70 percent of the hunters also bought tree stands, compasses, arrows or other accessory items. A successfully retailer has strategies that work for his/her shop that might fail for another retailer in another part of the nation. The common ground for successful retailers across the country, however, is service to the customer and innovative, enthusiastic marketing. The customers in your store are seeking information and personal service or they would be home filling out mail order catalog forms. And perhaps narrowing the focus will broaden the sales season. "Promotion should be a daily effort, not a seasonal one," believes Rich Walton. ------------------------------------------------------------- Developing an Archery Market in Your Community http://www.rangeinfo.org/resource_library/NSRS/07TechnicalTrack/DevelopArchery.pdf------------------------------------------------------------- Calculating Market Potential http://www.nssf.org/IndustryResearch/FAQ-ans.cfm?Qno=09&AoI=generic ------------------------------------------------------------- National Survey of Fishing, Hunting, and Wildlife-Associated Recreation - Texas |
| < Prev | Next > |
|---|
