Pet/Dog Treats - SBDCNet - National SBDC Information Clearinghouse

Pet/Dog Treats

Excerpt: The gourmet dog treat option - Gourmet dog treat labels are outlined below for those who are considering starting a dog treat bakery. And even if you aren’t starting your own bakery, understanding what your gourmet treat baker knows, may help you make more informed choices. If you are the designer of your own treats, we hope this section will be very helpful.
Source: http://www.everything-dog-treats.com/Gourmet_Dog_Tre

at_Labels.html
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Excerpt: Apparently US pet owners are not cutting back much on petfood spending. The only categories showing a drop in volume are mid-priced and economy dog foods and economy cat foods. Given the troubled economy and gas prices, it doesn't seem logical. Maybe because pet food buying is becoming more and more emotional - combined with US pet owners focusing more on quality, taste and function rather than price.

Source: http://www.petfoodindustry.com/ViewArticle.aspx?id=22530
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Grocery Whole and Demand Forecastinghttp://www.oracle.com/corporate/analyst/reports/ent_apps/scm/cs-wholesale-casestudy.pdf
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Excerpt: Although formal regulatory status continues to evade pet supplements, the market is advancing at impressive rates, with sales expected to jump 39% by 2012 to reach $1.7 billion-a forecast that does not factor in the effect of the products' attaining formal regulatory status, which Packaged Facts predicts will create a huge boom in the market as consumers respond to the bolstered credibility of pet supplements and new products and companies rush to market. Currently driving sales are numerous factors, including growing interest in the products among U.S. pet owners, the aging and overweight pet population, the steady influx of new products, and increased usage and recommendation of clinically proven supplements by the veterinary community.

Source: "High Growth Reported for the Pet Supplements and Nutraceutical Treats in The U.S.." Business Wire 07 Feb. 2008, Section: Business. Lexis Nexis. University of Texas at San Antonio, John Peace Library. San Antonio, TX. 26 May 2009
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Excerpt: The U.S. pet food market has not just survived the spring 2007 recalls but proven its resiliency, with 2007 sales up over previous years and healthy growth continuing through 2008. Yet heightened safety concerns on the part of pet food makers and consumers continue to shape product development and marketing, as well as the choices of pet owners looking for the safest and healthiest products possible. At the top of the list are kibble, canned and raw/frozen foods made with ingredients that are natural, organic, grain-free/non-allergenic and pure, as well as made in the U.S.A., locally grown, "whole" (fruits, vegetables, grains, etc.) and human-grade.

At the same time, one thing marketers and retailers at all levels of the market cannot afford given the faltering U.S. and global economies is complacency. More than ever before the ability to convert pet owners to higher priced products-or keep them buying them-will depend on marketers' success in communicating product benefits and tapping into the ever-potent human/animal bond.

Source: " Learn about the Pet Food in The U.S.: Health, Humanization and High Quality Ingredients in an Increasingly Value-Driven Global Market, 8th Edition.." Business Wire 14 Jan. 2009, Section: Business. Lexis Nexis. University of Texas at San Antonio, John Peace Library. San Antonio, TX. 26 May 2009
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Excerpt: Consumers purchasing chicken jerky pet treats soon may notice something different on the package labels: suggestions on how many such snacks a day they can safely give to their dogs.

Some manufacturers and retailers, responding to complaints that Chinese-made treats were making dogs sick, are developing feeding instructions tailored to an animal's weight, similar to what is required on pet foods designed to be a primary nutrition source. The move is based on anecdotal reports that owners were overfeeding the treats or using them in place of regular pet food, manufacturers said.

"The problem with high protein treats is that dogs really, really like them because they taste good. I may like hamburgers for the same reason, but I shouldn't eat 10 of them a day," said Jerry Peters, president of ADI Pet Inc., makers of Waggin' Train brand jerky treats.The company plans to phase in size-based feeding instructions "almost immediately," Peters said, and he thinks others in the industry will be doing the same.

But some suggest the move may be premature. Continuing investigations by the U.S. Food and Drug Administration and a Cornell University team, which began about two months ago, have uncovered nothing dangerous in the products and have not definitively tied a spike in cases of a rare kidney disorder to the treats.

Source: " Some pet experts advise moderation in use of dog treats.." South Florida Sun-Sentinel (Fort Lauderdale) 02 Nov. 2007, Section: Business. Lexis Nexis. University of Texas at San Antonio, John Peace Library. San Antonio, TX. 26 May 2009

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