http://www.progressivegrocer.com/progressivegrocer/profitguides/beer/images/pdf/IndustryOverview.pdf
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Beer Per Capita Consumption
http://www.beerinstitute.org/BeerInstitute/files/ccLibraryFiles/Filename/000000000738/03-07%2021%2B%20Per%20Cap.pdf
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Statistical Update
http://www.beerinstitute.org/statistics.asp?bid=198
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Excerpt:
The recession has caused a dip in beer volumes in the U.S., but analysts say beer is regaining market share as consumers shift to lower-cost drinking options. Domestic shipments are down so far this year, but with consumers spending more time at the supermarket and less time dining out, analysts expect beer to fare better in the economic downturn.
Source: www.reuters.com/news/video?videoId=101160
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Excerpt:
The Beer Institute and the Brewers Association today applauded members of the United States House of Representatives for the introduction of H.R. 836 the Brewers Excise and Economic Relief (BEER) Act, which effectively returns the federal beer excise tax back to its pre-1991 level of $9 per barrel. In addition to reducing the tax burden on large brewers and beer importers the legislation introduced today provides specific relief to small brewers by reducing their tax burden from $7.00 to $3.50 per barrel. Directly and indirectly, the beer industry contributes approximately $190 billion annually to the U.S. economy and provides more than 1.7 million jobs with wages and benefits of nearly $55 billion. Approximately 50 percent of all beer purchased in the United States is by consumers with household income of $50,000 per year or less. That means the relative impact of beer excise taxes on households in the lowest income brackets is 6.5 times greater than those with the highest incomes.
Source: http://www.beerinstitute.org/tier.asp?nid=546&archiveyear=2009&bid=102
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Excerpt:
Smaller batches tend to result in tastier, more interesting beers, with more attention paid to detail and to the quality of the ingredients. Also, smaller breweries result in regional specialties, creating a more varied landscape overall. Smaller batches tend to result in tastier, more interesting beers, with more attention paid to detail and to the quality of the ingredients. Also, smaller breweries result in regional specialties, creating a more varied landscape overall. Cooking with beer is another growing trend. Another popular trend in the beer industry is the light beer. Import beers have also gained popularity.
Source: http://www.drinkfocus.com/articles/beer/beer-trends/index.php
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