The bar and nightclub industry includes about 50,000 locations with combined annual revenue of about $15 billion. The industry is highly fragmented: the 50 largest companies hold just over 5 percent of sales. Personal income and entertainment needs drive demand. The profitability of individual companies depends on the ability to drive traffic and develop a loyal clientele. Large companies can offer a wide variety of food, drinks, and entertainment, and have scale advantages in purchasing, financing, and marketing, offering unique products or entertainment, or providing superior customer service. The industry is extremely labor-intensive: average annual revenue per worker is $45,000.
Beer is about 40 percent of sales, distilled spirits or hard liquor 30 percent, food and non-alcoholic beverages 10 percent, and wine 7 percent.
Source:
http://www.hoovers.com/bars-and-nightclubs/--ID__277--/free-ind-fr-profile-basic.xhtml
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Excerpt:
Listen Local, Drink Local Ever notice the upscale restaurant or bar around the corner that adds live music — awkwardly, loudly and not in keeping with the concept — to keep music-loving guests around after dinner? One venue in Arizona cleverly accomplished the latter without resorting to the former. Digestif in Scottsdale, Ariz. lives up to its namesake by offering a bar menu divided into multiple categories, including extensive digestif and aperitif cocktails, using house-modified spirits. The management wanted the bar to be a place where patrons come in a little before dinner and linger for a bit after the meal to enjoy the complexity of a handcrafted cocktail. They realized the space needed something more to entice people to remain. Source: http://www.nightclub.com/profitable-promotions/listen-local-drink-local
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Excerpt:
The Right Mix Direct marketing is hardly anything new to the bar and club operator. From the classic flyer to the e-mail blast, ink and electronic marketing tools are familiar to every promotions director who has ever needed to fill the house for a special live music event or generate some buzz among potential patrons to spark a slow night.As the primary tool for staying in sync with the well-connected customers who comprise the prime club demographic today, direct marketing has come of age. With more moving parts than ever before, it now encompasses e-mail invites delivered at the speed of light, text messages as near and dear to customers as their private cell phone inbox, and social networking via Web 2.0-enhanced Internet sites such as MySpace, Facebook and Twitter.
Source: http://www.nightclub.com/bar-management/-right-mix
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Excerpt: Diageo says U.S. spirits grow in recession Diageo, the world's biggest alcoholic drinks group, expects the U.S. spirits industry to increase sales volumes through the current downturn while the company looks to outperform all its major competitors. He said U.S. spirit industry growth had slowed from levels in recent years of 2-3 percent to between 1-1/2 and 2 percent in 2008. Destocking between Thanksgiving and Christmas saw growth by the end of 2008 in the range of 0-1 percent, he added.
Source:
http://www.reuters.com/article/FoodandAgriculture09/idUSTRE52G64B20090317
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