Marketing Plans

• mplans.com Sample marketing plans online.
• Building Your Marketing Plan See the in depth series on "How Marketing Plans Work"
• INC.com Provides section by section information on what comprises a strong business plan.
• Marketing Plan SBA's course on how to develop a marketing plan.
• How to Write a Marketing Plan

Product Management and Branding

• Building Branding for Small Business

Marketing Tips

• Effective Marketing Guide from the SBA.
• Sales Marketing Network how-to and reference information about sales and marketing.
• Entreprenuer.com Sales and Marketing Tips

Statistics

• Advertising to Sales Ratios yearly statistics by SIC from AdAge Magazine.
• Advertising Research Tips Offers techniques for all points of advertising

Advertising Law

• Advertising Fact Sheets for Small Businesses - FTC fact sheets that explain how to comply with laws covering truth-in-advertising, marketing, and product labeling laws and regulations. Includes information on specific types of products and services.
• Advertising Guidance Documents - Detailed guidance, policy statements, workshops and notifications issued by the FTC on a variety of advertising laws and regulations.
• Frequently Asked Questions : A Guide for Small Business - Answers to common questions about truth in advertising laws, unfair practices, and rules that apply to specific products and types of advertising.
• Green Lights & Red Flags : FTC Rules of the Road for Advertisers - Information about workshops offered nationwide about complying with federal truth-in-advertising laws.

Pricing Rules

• Guide Against Deceptive Pricing - Guidance on how to comply with laws regarding comparison and bargain pricing.
• Guide Against Bait Advertising - Learn how to avoid illegal bait and switch tactics when pricing products.
• Guide Concerning the Use of the Word "Free" and Similar Representations - Learn the proper ways to advertise "free" items, such as "buy one, get one free."
• Good Pricing Practices - It is against the law to charge more than the advertised shelf price for a product. Stores that do may be subject to civil and criminal fines. This guide provides suggestions for pricing your products and services.  

Endorsements and Testimonials

• Guide Concerning Use of Endorsements and Testimonials in Advertising  -
  Explains how to advertise using endorsements from customers, experts and critical reviews.